2015 | Wolf’s Ridge Brewery

Wolf’s Ridge Brewery | Brand

I was brought on by Serif Creative to support the re-branding project of Wolf’s Ridge Brewery. It was awesome collaborating with the WRB and Serif Creative team. I provided strategic deliverables that helped anchor the creative work being proposed. I also helped define specific audience types to build persona’s that could help channel marketing efforts.

  • Stakeholder interviews
  • Brand discovery
  • Brand on page exercise
  • Persona research
  • Design kick-off meetings

The re-brand was a great success! Read the full case study