2015 | Serif Creative

Serif Creative | Web Redesign

I led the redesign process through content strategy, development and prototype creation with the goal of helping Serif better target marketing directors of consumer brands.

Serif Creative, A Truth Agency

  • UX/Content Strategy: Audit, prototype, wireframes
  • Front-end development: HMTL, CSS, Siteleaf.
  • Positioning Workshops: Audience persona, content types, hierarchy.