2015 | Leo Burnett, General Motors Team

General Motors Fleet | Web Redesign

I supported the UX design team by auditing and mapping out the content needs for their B2B audiences. I was responsible for communicating business goals to the design team.

  • Content Strategy: Inventory, prototypes, atomic design
  • Content Workshops & Quantum Workshops
  • Positioning/research: Personas, content types, voice & tone.

Work is currently in production. Efforts can be shared privately offline.