General Motors Fleet | Web Redesign
I supported the UX design team by auditing and mapping out the content needs for their B2B audiences. I was responsible for communicating business goals to the design team.
- Content Strategy: Inventory, prototypes, atomic design
- Content Workshops & Quantum Workshops
- Positioning/research: Personas, content types, voice & tone.
Work is currently in production. Efforts can be shared privately offline.