2014 | Zaner Bloser

Zaner Bloser | Strategies for Writers

I helped strengthen lead generation for Zaner Bloser’s most popular classroom tool, Strategies for Writers. I led design efforts through research, paper prototyping, and analytic auditing.

Zaner Bloser, Education Company, Optimized Website Lead Capture

  • Information Architecture: Web forms, conversion goals, wireframes
  • Content Strategy: Prototype, hierarchy, mapping.
  • Project management: Standups, team building.