Crafting Experiences Through Content Helping your team make the web a more content friendly place, by clarity, position, and the function of content. Available for consulting and project engagements —
Information Architecture and Content Strategy I recently had an interesting conversation with a UX peer about information architecture and how it applies to content strategy. Here are the highlights: Q. Can you talk about the difference between information architecture and content strategy? A. First to preface this, often times I feel that I am almost 50/50 split in my... More
Old Greek Dudes Argue About Design The Influences of Rhetoric and Socratic Method on Information Design. The foundations of modern communication; To inform, persuade, open a discourse, are simply the tools of being human. These skills and methods have been taught since the early days of Greece, perhaps they extend further back in the annals of history. Many design processes have... More
The forgotten middle child of digital projects Oh, woah, is the middle child. The kid stuck in the middle of resource-sucking elders and needy younger siblings. Too old to require newly purchased items, they receive the gentle-wears of older siblings. Yet, the middle-est are to young, to be afforded the luxury of the youngest, namely the age gap precludes purchase of new... More
The Science of Authenticity Humans have an interesting ability to call bull-shit. Especially in a day an age where we reportedly see over 250 advertisements per day!!! (Forbes). How can design and digital content cut through this clutter to attract people? By being authentic, authenticity creates trust. I look to the brain experts to explain the inner-workings of the... More
Build a Digital Narrative The internet affords people incredible access to information. It also enables brands to have ever increasing control over their own publishing efforts. Establishing a game plan and tone for your digital narrative is increasingly important. Crafting meaningful and truthful narrative stories makes brands more human and appealing to people. The internet has thousands of channels... More